Stop wasting marketing budget.
Stop wasting marketing budget.
Discover your brand personality to make your campaign’s performance go through the roof.
Discover your brand personality to make your campaign’s performance go through the roof.
Start now Learn more
Who fits your product best?
We developed personas for each personality type of customer. By targeting the persona that matches your brand’s personality your campaign results will improve drastically. Promised.
![Roger](https://marketing.cappr.org/wp-content/uploads/avatar_10.png)
Roger DISCIPLINED & HUMANE
![John](https://marketing.cappr.org/wp-content/uploads/avatar_08.png)
John IRONICAL & ENERGETIC
![Julie](https://marketing.cappr.org/wp-content/uploads/avatar_06.png)
Julie SOBER & COMPETITIVE
![Juan](https://marketing.cappr.org/wp-content/uploads/avatar_09.png)
Juan CALM & PERFECTIONISTIC
![Jane](https://marketing.cappr.org/wp-content/uploads/avatar_01.png)
Jane INDECISIVE & SILENT
![Betsy](https://marketing.cappr.org/wp-content/uploads/avatar_05.png)
Betsy ORGANISED & LIKEABLE
![Bob](https://marketing.cappr.org/wp-content/uploads/avatar_03.png)
Bob STRUCTURED & IMPATIENT
![Peter](https://marketing.cappr.org/wp-content/uploads/avatar_02.png)
Peter EXHUBERANT & ACCOMODATING
Research findings
We interviewed several scientists on product personality. They all confirm our beliefs.
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Why does personality centric marketing cause CTR and conversion go through the roof?
Sandra Matz, researcher at the University of Cambridge, answers this question.
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How authentic are personality traits inferred from Facebook Likes?
Dr. Michal Kosinski (University of Stanford) elaborates on this topic.
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What makes us use the stuff we buy?
Dr. Jan Schoormans, TU Delft University, elaborates on this question.
Discover your brand personality for free.
Scan the QR or click the button to start profiling your product.
Start now